Printing envelopes are not given much attention yet envelopes are definitely the unsung heroes of stationery. They play such an important role, particularly in shipping, that they deserve more thought and consideration. The type of envelope that you pick reflects your brand so it is essential to ensure that what you pick represents your product in the right manner.
Envelopes communicate non-verbal concise visual messages so you should use envelopes that
reflect your personality and brand. The next time you are deciding which envelope to use, here
are some things you should keep in mind:
The type of material for your envelope
Understanding what material has been used to make your envelope is essential. Envelopes can be made with an array of materials depending on your budget and preference. You can opt for
heavy or light material depending on what you will use the envelope for.
For instance, if you are planning on using your envelopes for shipping goods, then they should be heavy duty and sturdy. You should also select an envelope material that will not smudge and one that will hold up well in the mail, especially if you are sending it out to far distances.
Pick the right size
The size that you pick will affect the overall process of printing them as well as their mailability.
Try and ensure that whichever envelope that you select will match your needs and will
accommodate and fit everything that you want to send. You must also make certain that it is a
regulation size envelope for the postal service. Otherwise, you might be charged extra to mail it.
Consider branding it
Branding an envelope is a fantastic way to grab the attention of your recipients or your
customers. You can try to add some special effects to the surface of your envelopes by including graphics or your address and brand colors. If you do not have to deal with a high volume, you can customize each of your envelopes to the recipient using your word processing program.
Use company colors
If you opt to use specialty labels for printing envelopes, try and make sure that the design on the envelope is simple to make certain that your envelope does not appear overcrowded. If you are addressing it by hand, you can opt for lighter colors for your labels which will guarantee that
your labels and envelopes are clear and legible.
Try out a few samples first
Please note that not all envelopes are made equal. Therefore, it is critical that you pick a design
that will leave a lasting impression. Get a sample of every envelope before settling on its final
design or material. This will help you get a sense of its weight, as well as its thickness.
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