Marketing has never been the same since 3D printing has been introduced to the market. And, the impact to the consumer was outstanding. Most major industries are taking advantage of this technology to reach out and to get more out of the market share. This allows the company to develop a great business relationship with existing and potential customers.
3D printing is a lucrative business. Since 3D printing technology is gaining popularity and massive recognition from consumers, it is also becoming competitive though costly but is getting a little bit affordable to the business and the industry. Because of the competition, companies are often thinking out of the box to outmaneuver their competitors. 3D printing is an impressive marketing tool.
As with our previous blog “5 Things Made Possible by 3D Printing”, here we will discuss how 3D printing helps you in your marketing.
Prototypes
Many modern companies are using 3D printing to develop products to check the efficiency of their product development. Once a design is perfected it is then ready for the consumers to see using the technology.
Reproductions of old marketing materials
3D printing can help bring old marketing materials to a new level. A company can save heaps of cash by recycling previous marketing materials or recollection of memoir for marketing purposes.
Interactive Ideas
Some marketing companies are adopting the 3D interactive style of marketing, especially in the digital world. Consumers who get the chance to interact with a product can have the opportunity to scrutinize, feel and test before deciding to avail or not of the merchandise or service.
3D Printing and Virtual Tours
This is really a valuable tool for architects and those in the real estate business. Why, because just like in the interactive ideas, a potential buyer or investor can see the whole structure of the building or house. Also, more people are dedicating extra time browsing the internet thus having this type of marketing strategy is of great benefit to the company.
Extreme 3D detail
A product that is exquisitely detailed, crafted and designed to the tiniest element producing a dimensional piece that is almost life like which offers convincing representation will entice and attract more customers.