Recent technological changes have affected every sphere of business including the field of marketing and advertisement. However, it remains very clear that flyers printing are still a great way to advertise your skill set or business. The truth is that consumers still want something tangible to look at and take around with them.

Flyers are effective because they have the capacity to communicate the brand message in a very concise yet powerful manner. Additionally, because flyers can contain whatever information that the brand wants to communicate, it really is up to the business or corporate organization to determine how the flyer will look and what it will represent.

Here is a simplified Do-It-Yourself Guideline on how to print flyers for businesses

When printing your flyers, you should try and keep in mind that your flyer will be the first impression that your clients will get regarding your brand. As such, you want to make sure that everything appears as professional as possible despite it being a DIY project. You should make sure that you pay close attention to the design and the content that you plan to use. Avoid printing flyers that contain a distorted appearance as it could end up harming your business instead of helping it.

There are many different designs for flyers but the most important ones are:

• Cut-Out Flyers (which are used most commonly for events).
• One-page Premium Flyers
• Three-Fold Business Flyers

If you are going to attempt DIY flyer printing at home, here are some tips to help you with each type of flyer:

Cut-Out Flyer Designs

If you are new to the design process, it can be very difficult trying to determine how your flyer design for your event will look like. Your flyer will stand out thanks to a clear focal point, which is what will help to draw the viewer to your design. When designing your flyer, you should also use relevant imagery that will help your target customer to understand immediately what you are trying to communicate.

The use of appropriate fonts is also vital because typography will determine the final layout of your flyer. You must pick a typeface that matches the general style and objective of your final design. Although you definitely want the flyer to stand out, you must also make sure that the overall design is elegant on its own. The text must be kept to a minimum to prevent the flyer from looking bulky and all the elements must be spaced generously for a clean final look.

You can also play with patterns if you are looking to make a strong visual statement so including them in clever ways into your design will help to get more people interested in your flyer.

One-page Premium Flyers

There are some great one-page premium flyer ideas that can definitely allow your flyer to stand out and reach your target demographics. To get you started, here are some one-page premium flyer ideas:

Restaurant menu

You can emulate a restaurant menu and customize the design into a flyer. You can make a simplified version of your restaurant menu for you to place at the door or for distributing out in the streets. Such a flyer for your café or restaurant will be a handy reminder for your guests to return and it is the perfect way to advertise your tantalizing meals.

Real estate flyer

Your real estate flyer should have a professional purpose so that it can showcase what is available in the market. You should have multiple places to position your photos whether you want to display a single property made up of photos of different rooms of multiple properties. Your contact details should be situated at the bottom so that interested parties can contact you.

A horizontal business layout

A horizontal layout that is neatly divided into several segments can use shapes and patterns to create visual interest. You can also incorporate photo frames to showcase the components that your business has to offer. If you want, you can also divide your flyer so that the upper half is dedicated to detailed and rich photography while the second should be saved for a bold copy.

Printing Three-Fold Business Flyers

A well-designed tri-fold brochure or pamphlet is an extremely valuable marketing tool for any contemporary business that wants to succeed. A tri-fold brochure should be designed to integrate relevant information about your products or services. A flyer also guarantees that your customers will have quick access to significant details about what your business is about. To make your printing three-fold business flyer work ensure that:

Make the panel stand out: The panel should read like a billboard and it should make your customer want to learn more about your business, as well as some of the services on offer.

Try not to over clutter: Your three-panel brochure should be informational but not cluttered as it could be overwhelming. Limit the word count to 500 words or less if you can and if the information is too much consider creating multiple brochures that address different products.

Include visuals: a threefold brochure can look quite empty and boring if it is primarily filled with blocks of text. Too many lines of information can seem unfriendly but that can all be turned around with the use of pertinent images and graphics or infographics that can draw the public’s attention. If your brochure contains too much information, remember to use color blocks or stylized bullets to make reading easy.

The Best Marketing Strategy Using Flyers

Once you complete your DIY flyer printing, the next natural step is to distribute your flyers. Flyer distribution works but it must be done effectively for it to have a lasting impact. Here are some of the best marketing strategies for using flyers:

Make the message very clear at first glance: Your flyer should have a strong and immediate message that is conveyed creatively. The imaging that you use must be captivating, strong and convincing.

Maximize the design: The public has seconds of distracted attention to check out your message so you should ensure that you maximize your design to reach as many people as possible.

Focus on the customer and not the brand:

Your flyer should demonstrate to the customer that your business is willing to do anything to ensure their happiness and success. As such, when designing your flyer ensure that you add that one sentence or thing that will convince them that your business will save their lives.

Modern printing ideas work best when the latest techniques are utilized. There are numerous printing methods out there to choose from but if you want your product to look stylish and trendy, here are 15 cool printing ideas to explore:

1. Print on frames

Printing ideas for frames is a great way to transform ordinary photos into funky pop art frames and pictures.

2. Custom guitar graphics

You can make your guitar stand out by personalizing it using graphics that match your
personality.

3. Printable paper CD cases

You do not have to spend hundreds on jewel cases for your CD. Use your printer to produce as
many paper CD cases that you need at an affordable price.

4. Print your toys

These printing ideas are great if you have little ones and like building models. You can print out
fantastic images of buildings, cars or any other things that may interest you.

5. Custom printed mirrors

If you have a lot of mirrors in your business, you can make them look different by printing
interesting graphics on the mirrors.

6. Clothing tags

Printing ideas on clothing tags is a great way to brand your products and ensure that your brand is easily recognizable.

7. Keyboard wraps

Because laptop skins are easily accessible and ubiquitous nowadays, it is easy to create your own unique designs by creating keyboard wraps.

8. Canvas Prints

Turn your pictures easily into a work of art with canvas prints. They are easy to do and they look
great especially if a high-resolution image used.

9. 3D sculptures

Creating 3D sculptures is one many great printing ideas that contain complicated patterns can now be done easily thanks to new printing technology.

10. 4D objects

Also one of several high tech printing ideas is 4D printing which is all about using smart technology to create models that you would never have thought of before.

11. Print cutouts

Cutouts are ideal if you want to spice things up in your space or your business location. You can
print cut outs of almost anything including images of your face.

12. Print on magnets

Who does not love magnets? Printing your brand on magnets can assist to ensure that your brand exposure is consistent and repeated.

13. Print murals on walls

If you have a lot of blank real estate on your wall or home, you can use the wall space for a
mural your wall or on a frosted glass door.

14. Print on a unique substrates

Since technology has come a long way, you can now print on unique substrates such as on
aluminum or max metal sign.

15. Use white ink

Very few people use white ink. This basically means printing your image on a white background
which will create an illusion of white ink.

Freezer paper is the type of material that is used for purposes of freezing food. It usually has a
paper side on the top and a shiny one on the bottom. Freezer paper printing comes in very handy when you need to print graphics on fabrics. Freezer paper helps you avoid printer jams, which can be an issue of concern when you do not prepare your fabric properly for the printing process. Freezer paper is inexpensive and easy to use and best of all, it can be re-used over and over again. For freezer paper printing, it is appropriate for use on standard fabric such as cotton or silks or on hard to use fabric such as burlap.

How to use freezer paper printing

If you already understand how to print on regular paper, then you should not have any issue
using freezer paper. Nowadays, freezer paper is conveniently sized which makes it easy to just
pop it in your inkjet printer so that you can transfer your favorite image. You should always
place the shiny side down before you print your image.

Change the printing options box

If you typically use regular A4 paper for freezer paper printing, be sure to change the printing option box. You need to also adjust the clips that secure your paper in the printer’s tray so that they can fit properly. Remember to change the options back when you revert to using A4 paper.

Printing on a laser printer

If you are planning on using your freezer paper with your inkjet printer, be careful because laser
printers have a tendency to get hot. Therefore, you must always use protection to ensure that the printed version comes out seamlessly.

Multi-part designs with freezer paper

When using your freezer paper with a multi-part graphic design, it is always a good idea to iron
the largest part onto the fabric in the position that you want it to be and then try and position the smaller pieces later. When positioning, arrange your parts from largest to smallest and once
every part of the design is in place, you can iron it properly to make certain everything is as it
should be.

Prevent freezer paper curling

You can prevent your freezer paper from curling or fold up by using a heavy object such as a
heavy paperback book for a few hours before finally printing. If you want to use your freezer
paper immediately, consider flattening with an iron box before feeding it into your printer.
Alternatively, you can iron the freezer paper with the shiny side down to a piece of regular
printing paper to stiffen and flatten it.

When it comes to deciding how you want to address your envelopes, incorporating printing your calligraphy can be a great option. Calligraphy can be handwritten as per tradition or it can be digitally printed. Printing your calligraphy digitally is a great idea because it allows you to save time, money and energy.

Additionally, printing does not limit you to the number of colors that you can use in one piece
and it is also a great way to reproduce different types of calligraphy when you are unable to
handwrite your calligraphy designs yourself.

Printing calligraphy

There are two main digital printers used for printing your calligraphy mainly digital and inkjet.
Although both will serve you well, laser printers can handle graphics better than inkjet printers.
The downside is that inkjets are more expensive up front but the price will eventually make sense as you do not have to keep replacing your ink cartridges as is the case with inkjet printers.

The overall design of your calligraphy will give your recipients the idea of your style as well as
how formal or informal you want the style to be. The methods that you use will impact the paper type you pick and the constraints on colors and final budget. Outlined below are various printing methods for calligraphy to consider:

Engraved calligraphy

With engraved calligraphy, the lettering and the graphics that you decide to incorporate will be
raised on the surface with indentations at the back. To achieve this, the paper that you utilize will have to be pressed against an inked plate etched with a recessed image of your calligraphy
design.

Engraving works best with thick and heavy duty paper so that the engraved bots come be as
pronounced as possible. It also requires dark backgrounds and light colors to make the design
crisp and beautiful.

Foil stamping

Foiling stamp does not use ink but uses heated copper plates instead. Foil calligraphy stamping is ideal if you are dealing with a matte or metallic finish.

Thermography

Thermography is very similar to engraving. However, the result is typically a lot shinier because
of the resin and ink that is used. Most people prefer engraved calligraphy printing over
thermography because it is generally less complicated. Additionally, with thermography, it is
impossible to print large images or print them one more than one side.

Letterpress

Letterpress printing also forms indentations on the paper. This type of printing your calligraphy
requires thick but soft papers so that the indentation can be made easily. If you are using more
than one color, each color has to use a separate plate, which will cost more in the long run.

Don’t forget to check out our available colors in store.